Below is the letter sent to schools who have agreed to host the 20 College Match Days being marketed by the USTA in the 2014 dual match season.
I heard about this USTA Advisory Group for the first time at the US Open, talking about it with many Division I men's college coaches. Until I received a copy of this letter, I was not sure what the motives or actual changes would be, but this letter explains them, although it is careful to talk about the format changes in terms of "experiments" and "testing." There are several reasons I was taken aback by this initiative, including, in no particular order:
- Bypassing the Intercollegiate Tennis Association for a "fresh perspective" is patronizing and arrogant
- Doubles, an exceptional product at the NCAA Division I level, is completely marginalized by this format
- Doubles provides the most likely pathway to professional tennis for college players, yet it is being de-emphasized. The Bryan brothers would never have played doubles in a dual match at Stanford under this format
- A belief in the importance of television in raising the profile of college tennis is outdated in the live streaming culture we now inhabit
- I'm skeptical of selling out a sport's format in a search for casual fans
I know we are all suffering from "change fatigue" at both the junior and collegiate levels after the past two years of upheaval. I sincerely hope I don't come across as anti-experiment or anti-change--I think I can be against these specific changes, and not against change. I can see the argument for no-ad scoring in doubles, since that is the format in ITF and ATP/WTA play, and I would like to see if that (and the elimination of warmups) would change the 3 hour and 20 minute average match time cited.
I'm annoyed by the survey, which mentions the 100,000 surveys sent (I didn't get one; I don't fit the 20-mile radius criteria), but not the number returned. If I were asked the ideal length of a college football game, I would surely say three hours or less, but I don't expect my desires in that regard would or should lead to a change in the way the game is structured. Football games are routinely 3 hours and 30 minutes long, and yet who is doing surveys or calling for change there?
College tennis contains some of the brightest, most innovative people I know. They love the sport, teach it well and appreciate its best qualities. Let those people, not "Advisory Groups," diagnose and treat the problems they detect. They know best.
In January 2013, the United States Tennis Association
(USTA) created a Youth & Collegiate Tennis Division. This was a bold step
for the national governing body for tennis, and includes a significant
investment in resources toward junior and collegiate varsity play. The USTA believes that collegiate
varsity tennis has a tremendous impact – from an aspirational perspective – on
youth tennis and on the sport as a whole.
The NCAA Division I Men’s and Women’s Tennis Committee
report of July 2012 referenced “the fragile state of college tennis.” A contributing factor to this “fragile
state” is the staggering number (138) of college tennis programs that have been
dropped since 2003. The USTA is
especially concerned with the viability, sustainability, and growth of the
sport at the varsity collegiate level.
As part of the investment in youth and collegiate tennis,
the USTA piloted the College MatchDay concept in 2013 with four matches in an
effort to improve and shine a spotlight on men’s and women’s college tennis
across the United States. Each of
the four matches benefited from considerable marketing and exposure, and the
attendance was also positively impacted.
The USTA is willing to financially support another 20 College MatchDays
(10 men’s and 10 women’s) during the 2014 spring season, and will work with a
broadcast partner to televise these matches nationally. The USTA hopes that College MatchDay can
be used as a vehicle to try new formats that may improve the collegiate dual
match experience for student-athletes, fans, and television viewers.
The USTA created an Advisory Group in May 2013. This group includes NCAA
Division I Athletic Directors (see Appendix A) from a variety of conferences
and regions across the country, as well as representatives from the NCAA.
Historically the USTA has worked closely with the
Intercollegiate Tennis Association (ITA).
However, due to the fact that the ITA has been actively engaged in these
debates on format changes for a number of years, the USTA chose to not have the
ITA at these initial Advisory Group meetings in order to assure a fresh
perspective. The USTA fully
intends to continue to work in partnership with the ITA moving forward.
In preparation for these Advisory Group meetings, a
survey was sent to approximately 100,000 USTA members who live within a 20-mile
radius of a top-50 ranked men’s and/or women’s Division I tennis program in
July 2013. The vast majority (91.1%) of respondents indicated that the ideal
length of a dual-match should be three hours or less – far shorter than the
current average match length of 3 hours and 40 minutes. Furthermore, 62.8% indicated that matches
should last less than 2.5 hours. The ITA also studied approximately 1,500
Division I men’s and women’s matches from the 2013 spring season and the
average match length was approximately 3 hours and 20 minutes. Executives from digital and broadcast
media outlets indicated that the ideal match length should fall between 2.5 and
3 hours.
Having met multiple times over the course of the summer,
the Advisory Group carefully reviewed each aspect of college tennis and
suggested three primary areas of focus while keeping the student-athlete
experience as the main priority:
1)
Increasing the number of fans attending college
tennis matches;
2)
Increasing local and national media coverage of
college tennis;
3)
Highlighting singles competition in the dual
match format.
For many years, the ITA and NCAA have been looking at
ways to address both time and length challenges facing both college dual
matches and the NCAA tennis championships. With this as a guiding principle, the Advisory Group
unanimously recommended (the margin was unanimous; neither the USTA nor the
NCAA voted) that the following be piloted during the 2014 College MatchDays.
·
Singles
first. The singles matches will come first; numbers 1-6 singles will be
played to start each team dual match.
The integrity of singles will remain the same. They will be best-of-three sets, worth one point each toward
the team result in the dual match.
As is currently the case, four points are required to win the team
match.
·
Doubles
tie-breakers. In the case of a (3-3) tie after the singles results, then
three doubles matches would be played using 10-point super tie-breakers to
decide the outcome. This would create
college tennis’ version of “overtime.” The team that wins at least two of the
three doubles matches receives the decisive point and wins the match.
·
“Clinch”
format. Once four points have been reached (“clinching” the match), the
remaining matches shall not be completed.
·
Team
warm-up. Players will be expected to warm-up with their own team prior to
the scheduled match time and will not warm-up against their opponent before the
first point is played.
Furthermore, the consensus of the Advisory Group was that
the possibility of a “split season” should also be explored. This is independent from the College
MatchDay recommendations. Specifically,
a split season might entail:
·
Establishing NCAA Singles and Doubles
Championships at the end of the fall season
·
Modifying the year-end NCAA Championships to
include team competition only
·
Adjusting the NCAA Team Championship schedule to
allow for a weekend (and/or Monday) final
Any format changes require testing and experimentation. The USTA and the College Tennis
Advisory Group suggest that these proposed changes to the dual match be
“piloted” during the College MatchDay events scheduled for 2014 and look
forward to receiving meaningful feedback from all stakeholders. Further exploration of the “split
season” idea is also recommended.
Subsequent
to the Advisory Group meetings, the ITA met with several key Division I men’s
and women’s college coaches who were attending the 2013 US Open and USTA
semi-annual meetings to also discuss some potential match formats that are
time-sensitive. The ITA and this group of coaches suggested that the 2013
fall season and first several months of the 2014 season be used to experiment
with an alternative time-sensitive match format. The specific format that
the ITA – and this group of coaches – recommends will be widely communicated in
short order.
Appendix A
Athletic
Directory Advisory Group Roster
|
Name
|
Title
|
School
|
Conference
|
|
Jon Oliver
|
Executive Associate AD
|
University of Virginia
|
ACC
|
|
Marcy Girton
|
Chief of Staff for Athletics
|
Texas A&M University
|
SEC
|
|
Ian McCaw
|
Director of Athletics
|
Baylor University
|
Big 12
|
|
Greg McGarity
|
Director of Athletics
|
University of Georgia
|
SEC
|
|
Mike Thomas
|
Director of Athletics
|
University of Illinois
|
Big Ten
|
|
Cary Groth
|
(Former) Director of Athletics
|
University of Nevada, Reno
|
Mountain West
|
|
Tim Cass
|
Deputy Athletic Director
|
University of New Mexico
|
Mountain West
|
|
Thomas Beckett
|
September 10, 2013
|
|
|
As reported at the 2013 NCAA Team Championships. These matches were “clinch / clinch”
format, so as soon as doubles was decided, play paused; as soon as the fourth
point was won during singles, the match ended.